Adolescents' responses to social media newsfeed advertising: the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure
INTERNATIONAL JOURNAL OF ADVERTISING
Authors: Youn, Seounmi; Shin, Wonsun
Abstract
Integrating the persuasion knowledge model (PKM) and privacy calculus model (PCM), this study examines how adolescents' persuasion knowledge and benefit-risk assessment of social media newsfeed advertising (SMNA) influences their coping responses. An online survey of 305 Facebook users aged 13 or older in the U.S. shows that adolescents' persuasion knowledge of SMNA has a positive impact on their benefit assessment (message relevance), but not on risk assessment (privacy risk). Furthermore, adolescents' benefit-risk assessment has an effect on their scepticism toward SMNA, which in turn leads to information disclosure on Facebook. Theoretical and managerial implications of the findings and directions for future research are discussed.
Defect Analysis Of Quality Palm Kernel Meal Using Statistical Quality Control In Kernels Factory
INTERNATIONAL CONFERENCE ON MECHANICAL, ELECTRONICS, COMPUTER, AND INDUSTRIAL TECHNOLOGY
Authors: Sembiring, M. T.; Marbun, N. J.
Abstract
The production quality has an important impact retain the totality of characteristics of a product or service to pay attention to its capabilit ies to meet the needs that have been established. Quality criteria Palm Kernel Meal (PKM) set Factory kernel is as follows: oil content: max 8.50%, water content: max 12,00% and impurity content: max. 4.00% While the average quality of the oil content of 8.94%, the water content of 5.51%, and 8.45% impurity content. To identify the defective product quality PKM produced, then used a method of analysis using Statistical Quality Control (SQC). PKM Plant Quality Kernel shows the oil content was 0.44% excess of a predetermined maximum value, and 4.50% impurity content. With excessive PKM content of oil and dirt cause disability content of production for oil, amounted to 854.6078 kg PKM and 8643.193 kg impurity content of PKM. Analysis of the results of cause and effect diagram and SQC, the factors that lead to poor quality of PKM is Ampere second press oil expeller and hours second press oil expeller.
COA
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