Using Modern Information Technologies in Product Promotion
PERSPECTIVES ON THE USE OF NEW INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN THE MODERN ECONOMY
Authors: Zhdanova, Oksana V.; Krivorotova, Natalia F.; Marakhovskaya, Galina S.; Popova, Zhaneta A.; Ryabov, Vladimir N.
Abstract
The authors study the issues of integrating modern information computer technologies into marketing processes of the company and into the system of product promotion. Theoretical analysis and generalization of the notion "strategy of promotion" are performed, and peculiarities of development of this notion in information society in the conditions of usage of information and compute technologies are determined. Mobility of the category "marketing mix" is confirmed - especially, in view of quick development of modern technologies and society. Evolution of the components of marketing complex and peculiarities of its component structure in the service sphere and Internet communications are studied. The set of marketing technologies and innovational marketing solutions, based on overtaking development of information and computer technologies, for the elements of marketing mix as to services is determined. The complex character of application of marketing technologies within TTL advertising and simultaneous work of innovational marketing technologies for several components of marketing mix - in particular, product promotion - are substantiated. Description of a range of innovational marketing technologies in the retail sphere is provided, and peculiar information and computer solutions are studied.
Elph: An Open-Source Program for Acquisition Control and Analysis of Electrophysiological Signals
UCHENYE ZAPISKI KAZANSKOGO UNIVERSITETA-SERIYA ESTESTVENNYE NAUKI
Authors: Zakharov, A. V.
Abstract
The Elph program designed for acquisition and analysis of electrophysiological signals using an analog-to-digital converter LA-2USB (Rudnev-Shelyaev, Russia) was described. This program has been implemented in various electrophysiological studies, including synchronous recordings of evoked electromyographic responses and muscle contractions, monitoring and continuous recording of membrane potential, as well as for detection, acquisition, and analysis of spontaneous and evoked neuronal action potentials and postsynaptic responses. In addition, as a software tool for LA-2USB, the program enables to control TTL-compatible devices. It can also be used as a digital oscilloscope in a wider range of applications where a continuous or episodic recording of analogous signals is required.
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