Anti-MET monoclonal antibody, clone 96604

This research studies the positive role of culinary human brands in helping consumers improve their eating habits (i.e., eat healthier, adopt a varied diet, and cook more) through the influence of emotional brand attachment-induced by actual and ideal self-congruence-and while considering the moderating role of perceived brand authenticity. An online questionnaire was administered to 501 adults from a panel. Participants had to meet specific criteria-having a strong interest in food and cooking and being highly attached to a culinary human brand. Results were analyzed through structural equation modeling. Results reveal the influence of attachment in helping consumers improve their eating habits. The role of connection with consumer identity in inducing attachment is supported and characterized by a greater impact of the actual self. The moderating influence of brand authenticity is confirmed. This research suggests that culinary human brands can positively influence consumer food-related decisions by serving as relevant identity resources. Results indicate that focusing on authenticity is a promising strategy to pursue human brands. Overall, this research calls for brands to think about how they can positively impact consumer lives, more specifically by helping them make better food decisions, ultimately contributing to their well-being.

In this paper, Reddy's higher-order and Mindlin's first-order plate theories are used for buckling analysis of porous rectangular plates subjected to various types of mechanical loading. The condition of the internal pores is considered to be either free of or saturated by fluid. Biot's theory of poroelasticity is thereby employed to model the behaviour of fluid. Distribution of pores is assumed to vary through the thickness according to an asymmetric distribution. For each displacement field considered, five highly coupled partial differential equations are derived by means of variational principle. These systems of equations are first decoupled through an efficient method, and then solved analytically for Levy-type boundary conditions. Accuracy of the approach is examined by comparing the obtained results with those available in literature. Eventually, comprehensive parametric studies are provided to investigate the effects of geometrical parameters, boundary conditions, loading conditions, porosity coefficient and pore fluid compressibility on the buckling response of the system. The results suggest that a structure with higher equivalent rigidity is met, when its corresponding internal pores are saturated by fluid. The results of the current work can be considered as a benchmark for future studies.